When I started my blog over two years ago, it was what I like to call a ‘little bit of everything blog’. I wrote my posts based on whatever I felt like talking about at the time, and topics ranged from fashion to travel to food and more. It was only towards the end of 2016 that I decided to start posting almost explicitly about my outfits, and it recently earned me a nomination for Best Fashion Blog in the Bloggers Blog Awards! Obviously, I’m over the moon, but an award nomination isn’t the only positive that has come from narrowing my blog niche. Despite this, lots of people are resistant to blogging niches, because they think that, amongst other things, it can be extremely limiting. Well, I used to feel the same! However, these days I’m all about that niche, so today, I thought I’d tell you what I’ve learned from narrowing my blog niche.
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MY READERS ARE MORE ENGAGED
Have you ever stumbled across a really brilliant blog post and excitedly clicked through to the homepage to find more similar content? Upon doing that, how many times have you come across a page full of unrelated posts? I’m willing to bet that it’s happened more than a couple of times, and if you’re anything like me, your interest will have waned almost immediately. Though I do follow blogs that post about multiple topics, it’s highly unlikely that I’ll click through on every single post. However, bloggers that focus on a niche subject almost always command my attention, because I knew what I could expect from their blogs when I hit the follow button. Blogging within a niche is more likely to create an engaged audience that click through, leave a comment and click links.
I’VE GAINED MORE BRAND OPPORTUNITIES
Imagine a brand is looking for a beauty blogger to collaborate with. Are they more likely to choose a blogger that dabbles in makeup reviews every now and again, or a blogger that consistently writes detailed posts about beauty products? Of course they’ll go for the latter! Though it isn’t always the case, blogging within a niche generally makes you more advertiser friendly, meaning more brand opportunities making their way into your inbox! By blogging consistently within a niche, you build a reputation as an expert in your chosen topic. Readers are more likely to trust what you have to say, and therefore, return to your site. You’ll also improve your SEO through establishing keyword authority and gaining relevant backlinks. All of this leads to a brand friendly blog!
Due to both of the points mentioned above, I’ve seen more income from my blog in the past couple of months than I’ve seen in the whole time I’ve been blogging! More engaged readers means more people who are willing to click affiliate links, and improved domain authority means more brands getting in touch who are willing to pay for content. Similarly, although I don’t currently use Adsense on my blog, blogging within a niche makes it much easier for Google to create targeted advertisements that your readers are more likely to click on. Of course, blogging isn’t all about making money, but it’s nice to feel rewarded for all of the hard work you put into creating content. If you’re looking to take blogging to the next level, then narrowing your niche is the way to go.
I’M NOT LIMITED BY MY NICHE
Though I once thought that a niche would limit my creativity, the reality has been the exact opposite. The key to successfully writing within a niche is making it your own, and though I’m not claiming to have nailed it, I feel like my content is recognisably mine. That’s because I write about whatever takes my fancy while keeping it under the umbrella topic of fashion. Anybody who comes to my blog for my outfits can browse the photos and take inspiration without reading a single word, yet those who prefer lengthy posts that come from the heart can be satisfied within the same sitting. A more engaged audience leads to a more rewarding experience for me, and in turn, that leads to increased creativity and inspiration. It’s a win win situation, and honestly? I wish I’d done it sooner!